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McKinsey reports that 71% of consumers require companies to deliver personalized interactions.
August 8, 2025
By: Erwin Busselot
The ability to deliver a personalized experience is a crucial differentiator for today’s consumer-oriented companies, the McKinsey Quarterly recently stated. McKinsey also reported 71% of consumers require companies to deliver personalized interactions and 76% get frustrated when this doesn’t happen. With the rise of digital-first experiences and the success of industry leaders like Amazon, Netflix, and Spotify, customers no longer just hope for personalized experiences – th...
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